{"id":477,"date":"2026-07-02T00:53:50","date_gmt":"2026-07-02T03:53:50","guid":{"rendered":"https:\/\/phgomes.com.br\/?post_type=case_study&#038;p=477"},"modified":"2026-07-03T15:11:56","modified_gmt":"2026-07-03T18:11:56","slug":"villa-santa-cruz","status":"publish","type":"case_study","link":"https:\/\/phgomes.com.br\/en\/projetos\/villa-santa-cruz\/","title":{"rendered":"Villa Santa Cruz"},"content":{"rendered":"<p class=\"wp-block-paragraph\">How we transformed the launch of a high-end condominium into an immersive digital experience focused on value perception and the generation of qualified leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real estate launches usually follow a very predictable structure.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Image gallery<\/li>\n\n\n\n<li>Batch table<\/li>\n\n\n\n<li>Map<\/li>\n\n\n\n<li>Contact form<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This format communicates information, but hardly transmits the main differential of a high-standard enterprise: <strong>The experience.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Villa Santa Cruz the greatest asset was not the infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was the environment itself. The preserved Atlantic Forest. The sea view. The silence. The exclusivity.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"991\" src=\"https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/wireframe.png\" alt=\"\" class=\"wp-image-485\" srcset=\"https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/wireframe.png 1707w, https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/wireframe-300x174.png 300w, https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/wireframe-1024x594.png 1024w, https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/wireframe-768x446.png 768w, https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/wireframe-1536x892.png 1536w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Building a digital experience that sells a lifestyle, not just land.<\/p>","protected":false},"featured_media":483,"menu_order":4,"template":"","categoria_projeto":[28,33],"class_list":["post-477","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","categoria_projeto-ux","categoria_projeto-wordpress"],"_links":{"self":[{"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/case_study\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":4,"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/case_study\/477\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/case_study\/477\/revisions\/488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/media\/483"}],"wp:attachment":[{"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"categoria_projeto","embeddable":true,"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/categoria_projeto?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}