{"id":373,"date":"2026-07-01T00:19:41","date_gmt":"2026-07-01T03:19:41","guid":{"rendered":"https:\/\/phgomes.com.br\/?post_type=case_study&#038;p=373"},"modified":"2026-07-03T15:11:21","modified_gmt":"2026-07-03T18:11:21","slug":"faarmacos","status":"publish","type":"case_study","link":"https:\/\/phgomes.com.br\/en\/projetos\/faarmacos\/","title":{"rendered":"Faarmacos"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>Como transformamos uma dor observada no balc\u00e3o da farm\u00e1cia em uma plataforma digital para aumentar a ades\u00e3o ao tratamento de pacientes com doen\u00e7as cr\u00f4nicas.<\/strong><\/h4>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A baixa ades\u00e3o ao tratamento \u00e9 um dos problemas mais negligenciados da sa\u00fade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos os dias, milh\u00f5es de pacientes deixam consultas m\u00e9dicas entendendo seu diagn\u00f3stico e recebendo uma prescri\u00e7\u00e3o, mas encontram dificuldades para manter o tratamento ao longo das semanas e meses seguintes. Na maioria das vezes, esse problema n\u00e3o est\u00e1 relacionado \u00e0 falta de vontade do paciente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele \u00e9 consequ\u00eancia de uma combina\u00e7\u00e3o de fatores: tratamentos complexos, d\u00favidas sobre medicamentos, rea\u00e7\u00f5es adversas, aus\u00eancia de acompanhamento farmac\u00eautico ap\u00f3s a compra e o esfor\u00e7o necess\u00e1rio para administrar corretamente uma rotina de medica\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora existam dezenas de aplicativos de lembrete de medicamentos, praticamente todos tentam resolver a mesma quest\u00e3o:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;N\u00e3o esque\u00e7a de tomar seu rem\u00e9dio.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nossa pesquisa mostrou algo diferente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Os pacientes n\u00e3o abandonam o tratamento apenas porque esquecem. Eles abandonam porque manter o tratamento se torna uma tarefa dif\u00edcil.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse insight mudou completamente a dire\u00e7\u00e3o do projeto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de desenvolver mais um aplicativo de lembretes, criamos uma plataforma digital capaz de estender a aten\u00e7\u00e3o farmac\u00eautica para al\u00e9m do balc\u00e3o da farm\u00e1cia, acompanhando os pacientes durante toda a jornada do tratamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como Product Designer e cofundador, fui respons\u00e1vel pela estrat\u00e9gia do produto, pesquisa, arquitetura da informa\u00e7\u00e3o, UX\/UI Design e prototipa\u00e7\u00e3o do MVP, trabalhando em conjunto com farmac\u00eauticos e desenvolvimento para transformar conhecimento cl\u00ednico em uma experi\u00eancia digital escal\u00e1vel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large case-image reveal-scale is-visible\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"702\" src=\"https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/projeto-faarmacos-app-1024x702.png\" alt=\"\" class=\"wp-image-434\" srcset=\"https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/projeto-faarmacos-app-1024x702.png 1024w, https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/projeto-faarmacos-app-300x206.png 300w, https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/projeto-faarmacos-app-768x526.png 768w, https:\/\/phgomes.com.br\/wp-content\/uploads\/2026\/07\/projeto-faarmacos-app.png 1278w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why this project matters<\/strong><\/h4>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Healthcare systems invest enormous resources in diagnosing diseases and defining treatments. However, as soon as patients leave the doctor's office, clinic, or pharmacy, they typically start facing treatment on their own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For people with chronic conditions, managing medication stops being a one-off task and becomes part of daily routine. Remembering schedules, interpreting prescriptions, handling multiple medications, and identifying potential risks all become the patient's own responsibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, that's exactly the moment when professional support tends to disappear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That gap is where the Faarmacos opportunity emerged. Our goal was never just to digitize pharmaceutical services. Our goal was to redesign the entire treatment experience.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Improving treatment adherence through digital pharmaceutical care.<\/p>","protected":false},"featured_media":537,"menu_order":1,"template":"template-case-study-narrative.php","categoria_projeto":[34,28],"class_list":["post-373","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","categoria_projeto-aplicativos","categoria_projeto-ux"],"_links":{"self":[{"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/case_study\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":47,"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/case_study\/373\/revisions"}],"predecessor-version":[{"id":460,"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/case_study\/373\/revisions\/460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/media\/537"}],"wp:attachment":[{"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"categoria_projeto","embeddable":true,"href":"https:\/\/phgomes.com.br\/en\/wp-json\/wp\/v2\/categoria_projeto?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}