Social Media
For this project, Felipe Massa’s staff requested content for his social media channels, aiming to increase engagement and increase his following.
We then defined certain types of content, which we would post with captions in English and Portuguese, aiming to increase audience engagement with the driver’s profile posts.
These are:
Data to be presented before the race:
- GP conditions and driver’s GP history
- Qualifying results
Post-race data:
- Summary with various data on the driver’s performance and the race result
Website
We were also asked to develop the pilot’s website. We created the interface, animations, and social media integrations.
The website was created using the WordPress CMS platform to facilitate staff updates for each GP, among other information.
Results
With the pilot’s improved communication, he saw a significant increase in followers and interactions on his social media. Through these initiatives and the involvement of his advisors, the pilot increased his participation in TV and radio programs, and interviews with newspapers, websites, and magazines.